Amongst the calming rustic schemes and luxe accessories of the AW15 shows, one trend made its mark as a colourful antidote to its well-behaved contemporaries. Started in the Eighties and founded in Milan, the Memphis Movement was inspired by Pop Art, Art Deco and supposedly ‘Stuck Inside of Mobile with the Memphis Blues Again’ by Bob Dylan. Its classic trademarks include bold pops of primary colours, plastic surfaces, asymmetrical shapes and a nod to the kitsch style of the Fifties.
Although the Memphis Group’s founding fathers disbanded in the late Eighties, this season sees a resurgence of the trend, but with a noticeably modern spin. Made.com’s aptly named Memphis range is still going strong, and the company’s new season offerings include new pieces in eye-popping neon tones. Go for an understated option with the Henge cabinet (above), or choose classic Eighties style with the fearless May pendant.
For a notable Fifties feel, turn to brands such as Dunelm (above). The Oslo pendants’ domed edges and the storage pots’ curved lines have a retro vibe, whilst an angular vase and austere candlestick bring the look up to date. Team the statement blue and red accessories with pared-back wooden furniture to keep the scheme minimal and modern.
Habitat started with the premise of being “a colourful reaction to post-war gloom,” and has since pioneered smart, bold furnishings in unflinching hues. It’s AW15 collection is no different; look out for angular furniture, such as the Malva sofa (above), as well as Memphis-inspired patterns and blocks of daring colour. We wouldn’t expect anything else!
Love this look? Check out our favourite AW15 highstreet finds inspired by this season’s Memphis Movement.
Shopping credits: 1. E27 socket lamps, £52 each, Muuto range, Houseology; 2. Watch Me wall clock, £35, Normann Copenhagen; 3. Colourful dining chair, £36, Senn range, Danetti; 4. square magnets, €15.90 for nine, DaWanda; 5. Dazzle Cam 1 wallpaper, £140 per roll, Quirk & Rescue; 6. May pendant, £29, Made.comRead more →