Have you heard of Hema? It’s a bit like a Dutch version of the Danish Tiger stores crossed with Ikea. They have almost 700 stores in seven different countries in Europe and last week I went to the opening of the first UK outlet in Victoria, London. There aren’t many stores where you can pick up a pink frying pan, a genuine Duralex Picardie glass for 60p (I bought 6. I couldn’t not), pretty patterned tape, a decent makeup brush and a packet of stroopwafles all in one trip.
This ‘variety store’ reminds me of a posh Woolworths with more of a design aesthetic. They are also opening a larger store in Kingston and Bromley later this month and a UK online shop is due to launch later this year.Tweet